Brand Identity Design

Don’t Let The First Impression Be The Last Impression

Brand identity is the face of the brand. Brand is an emotional and even philosophical concept, while brand identity is the visual component of a brand that represents these larger ideas. Brand identity includes logos, typography, colors, packaging and messaging, and complements and reinforces a brand’s existing reputation. Brand identity draws new customers to the brand while making existing customers feel at home. We create clarity for your brand that will help you focus on your brand strategy and purpose.

Brand Identity

Pricing Packages

The value of corporate identity is priceless as it only gets stronger over time and adds immeasurable value to the company. Awareness, brand awareness, customer loyalty, credibility and trust are all intangible assets, but they have a direct and profound impact on bottom line.

Logo Package - € 150

Discovery

Worksheets and meetings to gain clarity about your background, goals and audience. An overview of your existing materials and competitor brands. Presentation of visual examples for feedback to set the direction of the design.

Logo

After completing the research and setting direction with you, we will sketch and refine ideas until we have the best 3-4 logo concepts that we can present to you. Each concept will be applied to product mockups to test how they will perform in the “real world”. Your favorite solution will be selected and finalized. Includes the ultimate package of files suitable for any application, from print to the web, promotional materials and more, plus unlimited usage rights.

Logo color specs

Your logo color specification sheet, used by print vendors and web developers to ensure that your brand colors will match across applications. Pantone, CMYK, RGB and Hex codes are provided.

Standard Package - € 299

Discovery

Worksheets followed by a meeting to gain clarity about your background, goals and audience. An overview of your existing materials and competitor brands. Presentation of visual examples of the moodboard for feedback.

Logo

Color palette

Your logo color specifications, as well as an agreed complementary palette. Pantone, CMYK, RGB and Hex codes are provided.

Typography

Recommendations for corporate fonts with examples of their use.

Graphic theme

Graphic shapes, lines, custom patterns, or other elements that complement your brand’s visual theme. Applied to mock applications to illustrate how they can be used.

Brand style guide

A multi-page document that describes the elements of your brand and ensures consistent communication. It includes terms of use and specifications for the logo, color palette, typography, graphics, messaging, and any other elements unique to your brand.

Brand identity design process

If you are in a competitive market or an industry where aesthetics can increase your income (e.g. food and beverage, hospitality, fashion, financial services, health and wellness, etc.), you can benefit from the work of an identity designer. You may need a brand refresh if your mission has changed, your audience has changed, or you have new competitors. Whether you need a brand identity design or just a logo, our process follows the same steps:

Step 1: Proposal

Fill out the form to get in touch. The next steps are:

A short call to get acquainted and discuss the scope of the project, terms
We will send you an offer and a contract
If approved, a standard 50% deposit is required to get started
The rest of the payment after the work is completed

Step 2: Discovery

Worksheets

Worksheet “homework” will kick off your project. They serve as a starting point for future conversation and help organize your thoughts. Your answers don’t need to be polished, don’t worry.

Discovery Worksheet: questions about your history, competitors, and goals
Brand Personality Worksheet
- Target audience — their goals, problems, and desired outcomes
- Brand archetype — a symbolic character that fits your organization
- Brand intangibles — besides your product or service, it’s what else you offer
- Brand qualities — a big list of adjectives to draw from
- Brand spectrum — where your brand should be positioned

Samples

You will collect and send samples of your existing branding, if you have them, so we can see where we are starting and where improvements can be made.

Research & Review

We’ll have hangouts to discuss your worksheet responses in more detail, evaluate your existing submissions, review competitor branding, and discuss the mood boards of the visuals we’ve selected to get your feedback.

Step 3: Concepts

Based on Discovery insights, we’ll create several initial design concepts
We will present them at the screen sharing meeting and send PDFs for you to view later.

Having chosen the best concept, we will refine it if necessary. How a round of revisions works:

You will collect feedback from your team
You will provide all reviews at the same time
We will confirm the requested edits and make corrections
We’ll submit a new draft for review

After the feedback is used to create a new design project, one round of changes is completed. The scope of the project includes 3 rounds of improvements. Extras are always available, billed at an hourly rate. (Normally less than 3 rounds are required for each component of a project.)

Step 5: Launch

Once the design is approved, we will create and deliver to you (and any vendors) all final artwork files.

If your project includes a corporate identity guide, all of the design elements of your corporate identity – logo, typography, color palette, photography style, icons, etc. – will be reflected in this document. As a result, you will receive a valuable guide to ensure that your visuals are consistent with the brand in the future.

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How Much Does A Website Cost?

With any website build it's really important to get a good idea of a budget, but even more so is the purpose of the website and how it should work for your target audience. Is it a portal for information? Need to sell products? Need to manage a service?

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