Conversion Rate Optimization

What is conversion rate and why is it important?

Conversion rate is the percentage of visitors to your website that complete a desired conversion out of the total number of visitors. Conversion rate optimization is important because it allows you to lower your customer acquisition costs by getting more value from the visitors and users you already have. By optimizing your conversion rate, you can increase your revenue per visitor, reach more customers, and grow your business.

Objective

What’s a realistic objective for your website?

Most businesses have a website that converts between 0.25% and 1.25% of its users into orders without any conversion rate optimization strategy. It’s reasonable to expect a 25% increase in this number with effective CRO, so if your business typically gets 100 conversions a month through your website, you’ll likely see at least 125 conversions. Not to mention the impact CRO has on direct phone bookings.

Tactics

What will A-media do to achieve that objective?

I. Analyze

We will place some code on your website that will allow us to record how users interact with your website and view heatmaps of behavior so that we can better understand the specific types of things that attract your customers to your website.

II. Testing

We will run alternate versions of the home page, landing page, or any other important page at the same time to see which one converts better, and we will also run geo-targeted variations related to your business.

III. Continual improvement

Your website design will change regularly (including changing the offer and information “flow”) to find the best recipe that will convert your visitors into buyers. And, of course, the introduction of remarketing as a CRO tool.

Deliverables

How will success be measured?

Transaction revenue, conversion rate percentage, number of transactions, bounce rate percentage, average session duration.

Timing

How long until you see the results?

And this is the best part – you can expect good results during the first three months of working with A-media. Big wins usually come after 6 months, but you will have a clear idea of how things work within the first 90 days.

What Is The Cost Conversion Rate Optimisation?

Unfortunately, it's impossible to tell the price of conversion rate optimization without looking at your existing website. Therefore, please contact us and we will send you an individual offer.

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